Products and Solutions
E - Commerce
Empowering Business Through E-Commerce
Empowering your business through IT can take many forms. One of these is by using IT to streamline and optimize internal processes. One other is to use IT to take your line of products and services directly to your customers and/or resellers. As in the rest of the world, e-commerce in China is experiencing a boom today, providing unprecendented opportunities for expansion of market share.
In China, electronic commerce involves everything from ordering digital content for immediate online consumption, to ordering
conventional goods and services. Furthermore, these same systems can also be used as a platform to facilitate ordering and shipping to major resellers and distributors.
E-commerce platforms can facililate direct ordering and stock inquiries. Moreover, these systems can be integrated with supply chain, financial and inventory management solutions to create turnkey business process solutions that minimize the amount of manual input and processing required.
4P Principles
ITR's e-commerce solution process builds on a "generic" e-commerce platform solution, which is then customized based on each client's specific needs and market. As orientation point, ITR uses the 4P marketing principles:
- Promotion: Frequent promotions and product updates can be critical to attracting and increasing sales volumes.
- Product: Product lines and services should be categorized so as to permit clients to use several DIFFERNT types of logic to "find their way" to the right product for them. Moreover, for clients reselling large product lines, updated product information should be parsed in electronically from suppliers.
- Price: Provide clear pricing for your products and services, modified by discounts in some cases. Allow discounting and customer-specific pricing.
- Placement: Use space so as to promote and channel clients to key product and service lines.
3-Pronged Customization Process
ITR's e-commerce development team is separated into three processes:
- Front-end design & customization
- Back-end business software solutions
- Back-end website development (store, reporting, administration)
Extensive Feature Set
Besides the front-end "store", ITR's e-commerce platform also provides administration and reporting modules. Furthermore, a range of options makes the purchasing of products and services an exciting and interactive experience: Users can rate and share reviews about products, they can share wish-lists and are able to add tags to every product. They can even compare products and request the help of our staff to solve any doubts.
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What we provide:
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